GIFTING TO GLAM: ASSISTING AT A LONGCHAMP EVENT

WORDS BY NFC STUDENT, RUBY MACKENZIE

Working with esteemed fashion brands is always exciting for an upcoming fashion student, but Longchamp’s recent activation takes the cake. Located in the heart of major fashion offices, in Rosebery, the team transformed this space into a vibrant and lively activation event for press and influencers. Which, I was lucky enough to assist at.

Upon arriving, we were given a tour of the space and each activity, and got to meet the Longchamp team. The event featured healthy juice and dessert catering, a live DJ booth, a gifting station, several activations and tons of photo ops. Working with such a small space, the team managed to make it so unique and colourful. Emulating a luxury gym, featuring a mixture of branded Longchamp workout equipment and accessories, the whole room felt energising and refreshing. 

With multiple activation booths, everyone was assigned a different section to assist with. The guests were able to experience unique Longchamp activities such as the friendship bracelet station, the numerology station and my personal favourite, the ‘shopping’ station. 

The ‘shopping’ station, where I was assigned, allowed guests to choose one of 4 balaclavas to be gift wrapped specially in front of them. The Longchamp balaclavas varied in colour choices of black, grey, cream white and teal. Each balaclava was specially crafted in Italy and offered exclusively to the guests of the activations as they aren’t available in Australia. I was in charge of precisely wrapping each balaclava in Longchamp’s particular gift wrapping method.

This event was an incredible experience, filled with lively music, inspiring decor and amazing people to connect with. And, on top of that, I received a free Longchamp t-shirt and socks as a thank you from the team! Thank you to NFC and Longchamp for such an amazing experience.

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